Joe Howard, President and Chief Marketing Officer
led Covidien’s retail incontinence business over fourteen years to directly challenge Kimberly Clark. He introduced the first protective underwear to North America breaking existing paradigms and grew the entire business from a 22% to 38% share.He led marketing for the entire absorbent products business at Covidien with sales approaching $1 billion. His leadership was instrumental during the acquisition of Paragon Baby Diapers. Joe was also critical in selling the Covidien Retail Group when Covidien decided to exit packaged goods products. Most recently Joe was the marketing leader and member of the new management team at DeVilbiss Healthcare, a Vestar Capital company, brought in to turn around a hemorrhaging business. He honed his marketing craft over ten years at HJ Heinz after earning an MBA from the University of Pittsburgh, specializing in Marketing and Finance.